![]() ![]() ![]() Regardless of when you make pre-orders available, it’s important to do so alongside a big event in your marketing campaign. You won’t have any rules or regulations to follow if you do it yourself, and by utilizing a suite of solutions such as those provided by Xsolla, you won’t have to worry about any of the development or back-end tasks, either. You can also launch your own standalone pre-order campaign. Both serve a similar function as pre-orders but are more accessible for a wider audience. Steam’s Early Access program and crowdfunding services like Fig and Kickstarter are other viable ways to get attention and money before release. Everyone else should talk to their account manager as early as possible to persuade them that pre-orders are a necessity. While it’s possible for anyone to put up a coming soon page for their games, only certain publishers are able to enable pre-orders. On platforms like Steam, the question is not so much when to roll out pre-orders, but whether you can do it in the first place. It also works as part of your marketing campaign to drive excitement and hype around your game. The ideal sweet spot for pre-orders is 3-6 months before release this is the point at which customers can be certain that the game is going to come out on time. However, if you announce pre-orders too close to launch, people might not care enough about the game to shell out their cash. When Should I Launch Pre-Orders?Ĭustomers might not pay to pre-order if a release is too far in the future. We’ve answered some of the more pressing questions below. There’s a lot to consider when rolling them out, however. In short, pre-orders can play a huge role in making sure that your game is a hit. You can use this time to refine your game’s features based on early feedback and plan your marketing strategies down the road. A solid pre-order campaign can even make up 20-30% of your game’s first-year sales.Ī successful pre-order sale is more than just money in the bank, it’s a vote of confidence and a measure for how well your game will sell once it’s released. One reliable way to do this is by offering pre-order sales, founders packs, and other pre-release goodies. It’s absolutely vital to drive as much excitement and hype as possible during this critical period of time. For most titles, this is when the majority of lifetime sales are made. A game’s launch window is one of the most important parts of its lifecycle. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |